Who is behind it

Built from real work.
Real teams. Real pressure.

Not theory. Practice.

Huibert Evekink
Huibert Evekink
Co-founder

I built Futurebraining from my own work: leadership, coaching, real teams, real pressure — and now working with AI every day as a thinking partner. The goal is simple: work at a higher level with AI without losing independence, clarity, or judgment.

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Martin Methlie Jensen
Martin Methlie Jensen
Co-founder

Works with leaders who want to adapt without losing what makes them effective. Practical, people-first leadership that uses AI to strengthen judgment and collaboration rather than replace it.

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Steven Becker
Steven Becker
Feedback First co-creator

Co-creator of Feedback First and the CLEAR+CALM model. Steven brings experience from aviation and high-performance crews, where trust, shared language, disciplined feedback, and resilience are operational essentials.

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Luciano Pollastri
Luciano Pollastri
Advisor

Global Talent Director at Amadeus, working across talent acquisition, talent management, and people analytics. Luciano has advised Futurebraining since the early days, with a strong alignment around the core principles behind the methodology: using AI to strengthen human judgment, capability, and connection. He has no financial interest in, or ownership of, Futurebraining.

AI is changing how work happens. Most approaches focus on tools, output, and efficiency.
We focus on something else: Whether your judgment, clarity, and capability actually hold under that pressure.

Our Principles

Futurebraining helps people rethink their roles in an AI world, so we don't just work faster, but smarter, with more clarity, purpose, and connection.

01
Keep relationships at the center.

Use AI to support collaboration, not replace connection. Trust still runs between people.

02
Know what should remain human-led.

Leadership, ethics, care, and nuance are key — some decisions need human presence and accountability.

03
Choose depth over speed.

Fast prompting isn't thinking. Use AI to slow down, see clearly, and reflect more deeply.

04
Grow together, not alone.

Share your tools. Teach others. Transparency builds culture and fluency scales best when it is collective.

05
Stay adaptive and reflective.

AI is evolving. So should your habits. Keep asking: How is this shaping the way I think, learn, or lead?

06
Align your tools with your values.

Don't just use AI; train it. Make sure it reflects how you want to think and work.

07
Protect your curiosity and complexity.

Don't let quick answers flatten your wonder. Ask better questions. Keep meaning in the process.

08
Audit your worldview.

What is AI reinforcing in you — habits, biases, shortcuts? Where are you outsourcing too much? Where can you grow deeper instead?

09
Use AI to amplify distinctly human strengths.

Empathy, creativity, insight, and judgment — let AI extend what only humans can do.

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